“Look, I’ve been in hospitality since before most people in this town could spell “tourism.” We survived the flood in ’97, we survived the tannery closing, and now—finally—we have something real. Something that puts us back on the map. These Springs? They’re the real deal. Wellness is the next gold rush, and this town’s sitting on top of it.

Yeah, I’ve heard the rumors. Something about runoff, or microbes, or whatever the doctor’s yelling about this week. But let’s be honest—every place has something in the water. You ever swam in the lake two counties over? You come out with a rash and a full-time fungus. But folks still line up to jet ski. Why? Because perception is reality.

What matters is branding, experience, and access. You slap “healing” on the label, and people don’t ask questions—they book rooms. I’ve already started renovations at my lodge. Spa wing. Meditation courtyard. Infrared sauna, imported from Norway. But I need this project to happen. I’m leveraged. I need you—all of you—to believe in this place like I do.

This isn’t about ignoring problems. It’s about focusing on solutions. Because if we lose this chance, we lose everything. And for what? A few molecules in a river no one swam in before this anyway?”