“Real estate is about being early. The Springs are early. I don’t care if it smells like sulfur right now—so did Aspen once. So did Palm Springs. That’s part of the brand.

People get so paranoid. “Oh no, there’s bacteria in the river!” You know what else has bacteria? Yogurt. Kombucha. There’s good bacteria. There’s manageable bacteria. And there’s narrative. What I see is a market differentiator—something people will pay for precisely because it feels rustic and raw.

I already convinced three friends from my alumni group to invest. We’re going in on a corporate block of units. If this thing doesn’t launch, we all take a hit. So yeah, I’m incentivized to keep the story clean. You would be too.”